How to Price Screen Printing (Without Guessing)
Most shops that fail printed perfectly well — they charged too little. How to build a screen printing price you can defend, using your own numbers.
Articles
What I have learned, written down
Everything here came out of running a real shop. Where I got something wrong the first time, I say so.
Why We Created the Screen Print Collective
Jesse Poteet and Jennifer Sanderson built the Screen Print Collective for printers who need real answers, not another forum thread. Join the waitlist.
5 Steps to Start a Screen Printing Business
The five steps I'd take starting a screen printing business today, in the order that actually works, starting with pricing and your customer, not equipment.
Jennifer Sanderson on Building Pigskins and Pigtails
Jesse Poteet talks with Jennifer Sanderson of Pigskins and Pigtails about moving from crafting to screen printing, and building a business by finding her audience first.
Dustin Lee of Retro Supply Co on Finding Your Niche
Podcast notes from a conversation with Dustin Lee of Retro Supply Co. on leaving banking for design, building a niche, and what it means for print shops.
Marketing vs. Advertising: What Your Shop Needs First
Marketing and advertising are not the same thing. Here is why print shops that confuse them end up chasing discount customers instead of loyal ones.
The Legal Steps New Screen Printers Skip, With Darryl Shaper
Podcast recap: attorney Darryl Shaper on the domain, LLC, and contract steps screen printing entrepreneurs need before their business takes off.
Why a Free Email Address Costs Your Shop Trust
A gmail or yahoo address quietly signals hobbyist to customers. Here's what a professional email address actually costs to set up and why it matters.
The Future of Storytelling in Screen Printing
As AI-written marketing floods screen printing, specificity and a real shop become the differentiator. Here's what that means for how you tell your story.
Running a Story-Driven Print Project Start to Finish
A good design story falls apart fast in production. Jesse walks through the planning, printing, and feedback steps that keep a project's story intact.
How to Turn a Client's Story Into a Design That Sells
A practical process for pulling the real story out of a client before you design, so the shirt actually means something to the people wearing it.
Every Piece of Equipment I Use in My Home Print Shop
A room-by-room look at the actual equipment running Alpine Apparel Co out of a rental house basement, and why cheap and quiet won out over new and shiny.
Applying StoryBrand to Your Screen Printing Business
How to run the StoryBrand SB7 framework for a real print shop, where the customer is the hero and you are the guide with a plan, not the star of the story.
Why Storytelling Sells More Shirts Than Discounts
Most print shop marketing talks about the shop. StoryBrand flips that: the customer is the hero, and Jesse explains how to apply it to a small shop.
How to Name Your Screen Print Business Without Overthinking It
A practical checklist for naming your screen printing business: domain, trademark conflicts, how it sounds on the phone, and whether it boxes you in later.
10 Screen Printing YouTube Channels Worth Your Subscribe
The screen printing YouTube channels Jesse Poteet actually watches and learns from, from garage-shop vlogs to established industry names.
6 Apparel Items Worth Stocking Samples Of
The six garments I actually recommend to customers, from budget tees to hoodies, and why upselling to a nicer shirt isn't about your profit margin.
Welcome to Startup Screen Printing
Jesse Poteet explains why he started Startup Screen Printing: the honest information he needed as a beginner was either locked behind a paywall or wrong.
The fastest way in is free
120+ videos on technique, pricing and running a shop from home. Start there, and come back for the paid things when you're ready.