Unveiling Creativity and Business Wisdom with Dustin Lee of Retro Supply Co

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Jesse Poteet
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Welcome back to the Startup Screen Printing podcast. Today, we’re thrilled to share a captivating interview with Dustin Lee, the visionary behind Retro Supply Co., a treasure trove of graphic design resources. For over a decade, Dustin has carved out a niche, offering analog-inspired tools for creatives, transforming his quest for “diaper money” into a thriving business that supports his family in every way imaginable.

Dustin’s journey from banking to graphic design underscores a universal truth: it’s never too late to pursue your passion. His transition was fueled by a desire for creative fulfillment and a serendipitous dive into the entrepreneurial world, propelled by the impending arrival of his first child. This pivot was not just about changing careers but a complete lifestyle overhaul — quitting smoking, embracing early mornings, and dedicating himself to building Retro Supply Co.

What makes Retro Supply Co. stand out is not just the high-quality, nostalgic design resources but the ethos of sharing the magic behind these creations. Dustin’s commitment to demystifying design processes and offering both tools and knowledge has established a robust community of designers eager to incorporate a touch of retro in their work.

For screen printers and entrepreneurs, Dustin’s narrative is a beacon of inspiration, highlighting the importance of niche specialization. The conversation delves into the wisdom of focusing on what you love and are good at, rather than attempting to be a jack-of-all-trades. This approach not only sets you apart but also allows you to provide unparalleled value to your customers.

Moreover, Dustin’s experience with Retro Supply Co. offers a masterclass in leveraging social media and customer feedback to refine and expand your offerings. By listening to your audience and engaging with them genuinely, you can create products and services that resonate deeply and foster loyalty.

In a world where digital and physical products converge, Dustin sees a golden opportunity for screen printers to specialize further. He envisions a niche for high-quality, fulfillment services tailored to brands that value craftsmanship over mass production. This is a call to action for screen printers to consider how they can niche down further, offering bespoke services that align with their skills and passions.

As the interview wraps up, Dustin extends an invitation to explore Retro Supply Co., a hub for designers and screen printers looking to elevate their work with vintage charm and high-quality resources. His journey underscores the transformative power of entrepreneurship, not just in building a business, but in crafting a life that aligns with one’s deepest values and aspirations.

So, to all aspiring entrepreneurs and creatives, let Dustin’s story inspire you to carve your niche, listen to your customers, and build a business that truly reflects your passion and purpose. Head over to Retro Supply Co. and discover how you can bring a touch of nostalgia and quality to your next design project.


Hope you found insights and inspiration in this episode. For more stories and tips on starting and growing your screen print business, keep tuning in to the Startup Screen Printing podcast. Don’t forget to check out Retro Supply Co. for your design needs and share your creations with us. Here’s to crafting beautiful designs and building thriving businesses!

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